Social Media has been
organized as the preferred media by brands to get awareness. But this new media,
according to the time we are in, has acquired a great level of exigence and this
have an effect on the brands‘ online strategies.
The trademark must take
into account the realization of an strategy that combines and synchronizes
advertising online actions with social networks, with the purpose of increasing
and strike up conversations between the net users in a natural and spontaneous
way. If the brand creates personalized and correct messages for each target group it has much more
possibilities that users get identified
and consequently get involved giving the content and the information a more
wide dimension.
In Ampliffy we are convinced that to
achieve a greater impact is better to use techniques with an emotional tone like the storytelling as they captivate more the user and for viral pieces that
because of its own nature they will spread in all the virtual reality and obtain awareness and presence.
Source: www.visiblemeasures.com
Source: www.visiblemeasures.com
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