Millennial generation has being the first digital generation ever known thats why is a challenge for any brand to understand the evolution in their communication ways.
Reach engagement with them is the goal of any strategy since what was effectively communicated before through traditional forms of advertising now is ignored and at worst rejected. To generate effective messages as a company you should speak their language, be where they are and offer brand experiences.
Internet is the place where Millennials spend their time and the content that consume in there is the key to get in contact with them, that's why the must to our brand communication to generate successful leads will be to adapt our message to the content they are interested and add some value.
According to the report "Millennials loves videos and why you should too" by Animoto 6 in 10 Millennials prefer to watch a company video than read a newsletter and nearly the half of them only watch videos in their mobile devices, which gives us an important insight to make our branded content.
Reach engagement with them is the goal of any strategy since what was effectively communicated before through traditional forms of advertising now is ignored and at worst rejected. To generate effective messages as a company you should speak their language, be where they are and offer brand experiences.
Internet is the place where Millennials spend their time and the content that consume in there is the key to get in contact with them, that's why the must to our brand communication to generate successful leads will be to adapt our message to the content they are interested and add some value.
According to the report "Millennials loves videos and why you should too" by Animoto 6 in 10 Millennials prefer to watch a company video than read a newsletter and nearly the half of them only watch videos in their mobile devices, which gives us an important insight to make our branded content.
Source: Animoto Survey
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