Has not been that long since the newspaper and radio were the preferred sources for information and entertainment and where our messages could easily reach readers or listeners. However, and as we have seen repeatedly, the Millennial generation breaks many of the stereotypes, including the way they consume media.
We now know that to reach this generation we must think of the Internet, according to the following infographic developed by Koeppel Direct, an average millennial spends around 18 hours of their day and can do so in one or more formats and devices, check their smartphone 43 times a day and spend an average of 5.4 hours on social media.
That´s why it is very important to know what platforms are used by and understand the use that gives to each one of them to lead our communication efforts and make ourselves visible, giving the opportunity to connect with them.
Considering this analysis of Millennial behavior for media consumption and platforms that have more engagement as well as their reasons to prefer them, we can identify insights that will be us face to face with this generation.
Source: Koeppel Direct
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