Millennials vs Z Generation

Despite being two generations that can be very similar, there are specific charcteristics to each that differentiate them and can be detonating in any communication strategy so that they feel identified and attracted by our brand messages.

The following infographic developed by EYGM, shows in which we can notice different behaviors.

Digital Influence

Millennials are a generation that evolved with the digital transformation but had been grown with a influence of the previous generation which wasn't as digital as they are, thats why could easily be influenced by popular characters.

Hence, more than half of them still prefer that their favorite artist tell you that brand to buy or where to go, however the trend of real people tell them about real problems, trend that is preferred for their younger siblings Z generation, is increasingly the most used by brands

Consumer Behaviours

The use of cellular and digital technologies is another major differential, since being in contact with technology from the first minute is normal that Generation Z will to solve everything through this preferring the immediacy, efficiency and economy to use it It gives them.

Although this attitude for millennials purchase is not unknown, also they consider traditional shopping or those that start online but ends personally in the physical store as a good option.

Saving time and money is a priority for both generations, but we can say that for Generation Z there is nothing better than go aside with digital options.

Reference: EYGM