One of the most popular profile of this generation is the technological one. Those who are interested in all the new software, mobile applications, digital trends and electronic developments that occur in these days.
IDG Research Services conducted the following study that shows the behavior trends of this profile and how we can create effective messages. We can see some of them are interested in new gadgets and electronics and topics like news, careers, weather, travels, food and cooking are in the top of their preferences too.
The way that we have to present this contents will be an essential key to driving views, generate engagement and improve the share rate that that will help the spread of our communication. An 88% shows us the importance of the reliable content as the main characteristic.
Source: IDG Research Services
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