Data Suppliers

Volume, velocity and variety, those are the main pillars of Big Data. Big Data has become a must in the online advertising world and advertisers, even more, precise of more detailed and specific information about their audience.

So there have appeared Data Suppliers, digital organs that are in charge of compile and sell data from anonymous identities to brands just to these ones can better focus their marketing objectives and then increase their brand value.

In Ampliffy we are conscious about the importance of knowing very well the core target, that is for discovering consumers' insights is crucial to then arrive at them with interesting content and improve the digital formats. 

Below we show you an infographic of Monetate that explains the process from Big Data to personalization:

Source: http://monetate.com/