Years ago it was almost inconceivable that a consumer could connect with
a brand at any time of the day, today is more than feasible thanks to Social
Media. Brands, even more, must show they are proactive and maintain a relationship
with its multiple users, they must answer the comments in real time, be
publishing regularly content, generate relevant content to the user so he
become predisposed to strike up a conversation and show himself a reference to
follow.
To increase levels of user
interaction there are different indicators that help control it, among them
are: the popularity the brand has on the different platforms from the number of
followers, the quality and quantity of feedback, visibility, it means, the traffic
that is generated after on the brand page or the increase of the sales and the
influence and the impact of the content
to be generated.
In Ampliffy we bet that brands
promote themselves the interaction with a tone and style according to the audience
and with a personalized content, so the
user perceives a clear trust and feels well cared for. So the next step the
user does is to talk about his
experience with his contacts generating
BUZZ and WOM .
Below we show you an infographic of eCircle that explains how consumers interact with brands in Social Media:
Source: www.ecircle.com
Below we show you an infographic of eCircle that explains how consumers interact with brands in Social Media:
Source: www.ecircle.com
Hello. Thank you for your post and infographics.
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