Do you know the Z Generation behaviour?

Generation Z is a generation which has grown up using mobile devices. The Internet and the content influence them when it comes of behaviour, in addition the  formats they are used to see, has changed a lot these recent years.

So in this generation the rules are constantly changing. Explained.tv has made a deep analysis to understand how we could interact with them and integrate new ways of communication specially made for them.

This study shows us a notable preference to consume formats on streaming or media formats on demand via PC and mobile rather than television being a 3% of the total.

It also shows the ability of multitasking that have developed through the multiscreen, being able to see a video, updating their social networks, checking their email or the latest news.

Knowing this and understanding each new format as well as the time they spend using new technologies, it is an essential  key to adapt the company messages to the market.

Reference: Explained.tv

The common habit in Millennials and Z Generation

Millennial Generation and Z Generation, better known as technological generations, have the habit in common of consuming mass content through their mobile devices. Thats why we have to know which are the preferred platforms for them in order to grab their attention and spread out our brand messages within an attractive format to become in their favorites.

How they consume content?

According to this Episode analysis, where a sample of 36,000 people who are in the age range of these generations were surveyed, a 43% prefer their mobile device to read despite on an 27% use it to watch TV series and audiovisual content .

Smartphone is used constantly during the day and at any time such in appointments, job interviews or even in the shower.

It is common to used messaging applications and social networks rather than calling to communicate with their acquaintances, however this study reveals that 63% still preferred talk person to person.

Applications to socialize with new people are more popular in a time,  but they prefered meet people from the nearby environment.

What would be the best format to capture the attention of these generations?

Source: Episode

How to Market to Mobile Obsessed Millennials

The latest generations determine their activities of their daily lives and important decisions with the use of digital technology. Thats why having a special dedication to the mobile marketing and develop a strategy based on any of its elements can transform them in a fans of our brand.


Millennials & Smartphones

According to SlickText 4 of 5 Millennials have a smartphone directly connected to social networks, allowing them to be in continuous contact with acquaintances and community and at least 60% of them are willing to share their personal data with their favorites brands which offer tangible incentives or only provide the immediacy to which they are accustomed.

But for those who are not fully convinced to share this important information it could be possible to do so, as long as the brand who will give them access to their data offer some special value.

Millennials & Mobile

As we previously seen this generation adopted new technologies as part of their life and grew in an information age where access to it is a priority, thats why it is easier for them to share through social networks in real-time than previous generations

With an average of 1752 messages received to their mobiles per month, a mobile application, notification or message to their mobile or a periodic newsletter to thei mail, may be options to connecting Millennials with brands.

Fuente: SlickText

Millennials vs Z Generation

Despite being two generations that can be very similar, there are specific charcteristics to each that differentiate them and can be detonating in any communication strategy so that they feel identified and attracted by our brand messages.

The following infographic developed by EYGM, shows in which we can notice different behaviors.

Digital Influence

Millennials are a generation that evolved with the digital transformation but had been grown with a influence of the previous generation which wasn't as digital as they are, thats why could easily be influenced by popular characters.

Hence, more than half of them still prefer that their favorite artist tell you that brand to buy or where to go, however the trend of real people tell them about real problems, trend that is preferred for their younger siblings Z generation, is increasingly the most used by brands

Consumer Behaviours

The use of cellular and digital technologies is another major differential, since being in contact with technology from the first minute is normal that Generation Z will to solve everything through this preferring the immediacy, efficiency and economy to use it It gives them.

Although this attitude for millennials purchase is not unknown, also they consider traditional shopping or those that start online but ends personally in the physical store as a good option.

Saving time and money is a priority for both generations, but we can say that for Generation Z there is nothing better than go aside with digital options.

Reference: EYGM

Do You Know Who The Millennials Are But, Could You Identify The Different Identities Within This Group?

Millennials are those born between 1980 and 1995. Marketers have categorized those born at this time, also known as Generation Y or the Millennium Generation, as people with an academic degrees, who wait longer to leave their parents' house, and who reject the values of the previous generation (X) better known as the baby boomers. They declare themselves as politically independent thanks to the easy access to information that the democratization of the Internet led.  

The most interesting thing of Millennials is that they are classified as "Digital Natives". This is because they grew up in an environment of technological development and mastered the use of devices connected to the Internet. Their conversations are multi-device and multi-channel, which makes them capable of multitasking. They are considered apps lovers and they have a very social nature (social networks).  

But the most common mistake marketers make, is to group all this generation within common characteristics as discussed above. Indeed, there are different types of millennials and therefore different possibilities to approach them. Among the most common are:

Source: Contently

5 Ways to Keep Millennials Consumers Happy

We know that millennials are not an easy audience to engage, thats why, our next steps once you have reach them and get their attention, it should focus on providing them some value to keep them interested. To do this we must know what their preferences are and avoid formats which generate a rejection of our brand and content generated.

What are the characteristics you should follow to be its favourite brand and attract them through your messages?

1. Useful and affordable products and services

Exist a solution for every problem, that's why you should offer to them solve any of their needs and an affordable option for their pockets, can be the beginning of a strong relationship between them and your brand.

2. An integrated costumer experience

Nobody likes to spend a lot of time looking for something or trying to learn how it works and that happens specially with this generation, so its important to take into account the user experience focused on the consumer, understanding how the user behaves during the purchase process, generating a sense of satisfaction in them and that means, probably, they will return again.

3. A brand loyalty program

Have an extra value proposition through discounts or loyalty programs in addition offering a quality product and excellent after-sales care are actions that keep alive the interest of your young consumers.

4. Engage them via social networks

If a brand have not presence in their favorite social networks it is much more complicated stay in the top of mind of  Millennials audience so start a conversation with them and appear in their timelines can help you to get engaged users.

5. A mobile access

Giving the ease of being constantly awaring of new products or promotions about our brand it is the best way to keep the Millennials interest and that is the best way to achieve them that through mobile notifications.


Source: cossales.com & deborahshannetoolbox.com

How to Engage With Tech Millennials

The content consumption habits in Internet in the millennial generation are defined based on different profiles. To reach each one of those profiles, we have to know how they consume content, what are they looking for and find the way to put in front of their eyes our brand messages.

One of the most popular profile of this generation is the technological one. Those who are interested in all the new software, mobile applications, digital trends and electronic developments that occur in these days.

IDG Research Services conducted the following study that shows the behavior trends of this profile and how we can create effective messages. We can see some of them are interested in new gadgets and electronics and topics like news, careers, weather, travels, food and cooking are in the top of their preferences too.

The way that we have to present this contents will be an essential key to driving views, generate engagement and improve the share rate that that will help the spread of our communication. An 88% shows us the importance of the reliable content as the main characteristic.

Source: IDG Research Services

Effective Insights to Reach Millennials

Millennial generation has being the first digital generation ever known thats why is a challenge for any brand to understand the evolution in their communication ways.

Reach engagement with them is the goal of any strategy since what was effectively communicated before through traditional forms of advertising now is ignored and at worst rejected. To generate effective messages as a company you should speak their language, be where they are and offer brand experiences.

Internet is the place where Millennials spend their time and the content that consume in there is the key to get in contact with them, that's why the must to our brand communication to generate successful leads will be to adapt our message to the content they are interested and add some value.

According to the report "Millennials loves videos and why you should too" by Animoto 6 in 10 Millennials prefer to watch a company video than read a newsletter and nearly the half of them only watch videos in their mobile devices, which gives us an important insight to make our branded content.

Source: Animoto Survey

How to connect With Millennial Generation

Has not been that long since the newspaper and radio were the preferred sources for information and entertainment and where our messages could easily reach readers or listeners. However, and as we have seen repeatedly, the Millennial generation breaks many of the stereotypes, including the way they consume media.

We now know that to reach this generation we must think of the Internet, according to the following infographic developed by Koeppel Direct, an average millennial spends around 18 hours of their day and can do so in one or more formats and devices, check their smartphone 43 times a day and spend an average of 5.4 hours on social media.

That´s why it is very important to know what platforms are used by and understand the use that gives to each one of them to lead our communication efforts and make ourselves visible, giving the opportunity to connect with them.

Considering this analysis of Millennial behavior for media consumption and platforms that have more engagement as well as their reasons to prefer them, we can identify insights that will be us face to face with this generation.

Source: Koeppel Direct