Friday, January 3, 2014

Audience Networks

Audience Networks are those whose its main function is to offer advertisers online platforms with very specific audiences based in different segmentation criterias.

The principal segmentations they present are by behaviour, demographic and psychographic profile, by emotional patterns o by determinated buying intentions.

In Ampliffy we put at disposal of advertisers a wide variety of targeted platforms under these criteria, that generates both brand and user meet on the same point and start interacting in a direct and quick way.

Below we show you a video from the UK IAB that explains how does the behavioural advertising works:

Source: IAB UK -

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