Friday, January 10, 2014

Trading Desks

Trading Desks have become an effective system that alows the return of the advertising invesment with big warranties. It gives the possibility to advertisers to choose which specific target to get into through the buy and the sell of the advertising inventory in real time and in an auction model. This is possible thanks to the amount of Big Data that we can access to in only few seconds, getting so the opportunity to control and monetyze the information of the audience.

In Ampliffy we take into account that the main benefits are that it permits to access to a major inventary with a cheaper price, it brings more profitability to the brand so it can have a constant control by itself, it is a more effective an automatized process thanks to an integral management and it exists a real time optimization of each impression that is done in all the platforms.

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