Friday, January 17, 2014

Data Exchanges

Data Exchanges are online markets in where the buying and selling process of information about consumers is done. This data is based on cookies, users IP or information that owns the publisher. There are different market models but the most frequent is by auction, through which each buyer determine the data value.

In Ampliffy we opt for this type of initiatives because they allow deeply know the insights of the multiple audiences and with that valuable information brands can arrive in a more effective way to its core target. 

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